Retail — Arthur Oxborough

Original Window Fixtures

Original Fixtures - Window Racks

To Scale Original Floor Plan Presentation - Adobe Illustrator

To pitch and present a brand new store layout and accompanying custom fixtures, I created a to-scale floor plan in Adobe Illustrator.

Re-Designed Custom Fixtures - Window Shelves / Racks

Re-Designed Custom Fixtures - Double Sided Racks / Shelves

To Scale New Floor Plan Presentation - Adobe Illustrator

Pitched new floor plan and fixture designs. Seen above is re-designed layout with custom window and double sided hanging fixtures.

Askov Finlayson

👖👖👖

Honored to be part of the team that led to our inclusion in Esquire's 11 Best Men's Stores September, 2014.

TMG TIMELINE

Ideated, planned and implemented timeline design to engage viewers in a more visual way than digital timeline.

Worked with CEO to determine interesting samples from company history and acquired them via VPs or through EBAY.

Designed pedestals and contracted construction.

SUPPLY WALL

Designed and implemented a supply wall in a common workstation. Adds a design element to this space while keeping life organized in the office.

TREND WALL - 2018

Modern-Vintage sports bar theme in anticipation of the Super Bowl. Ideation, planning and execution including:

Bar made of salvaged bowling alley and lockers.

Vintage speakers for merchandising.

Turf wallpaper. Vintage logo design.

Nicollet Mall Windows

Windows are designed to show the range of products that The Moscoe Group represents, without looking like a retail store.

Nicollet Mall Windows

Windows are designed to show the range of products that The Moscoe Group represents, without looking like a retail store.

EXPERIENTIAL PRESENTATIONS

CREMO

An Experiential presentation with Target merchant to present new products for a men's grooming company. The company's line was tripled in Target after this meeting.

CREMO

Created wallpaper (printed on plotter) with eclectic artwork and barber pole image on backlit LED panel.

Coordinated barber chair rental and product merchandising display to achieve a boutique shop feel.

CREMO

Merchandised gondola to introduce Target merchant to new CREMO products.

Included original backer paper, header and in-line photos to add realism.

CREMO

Created instructional shelf talkers as a thought starter for merchandising possibilities.

ADEN + ANAIS

Experiential presentation for Aden + Anais meeting presenting a new sleep sack merchandising concept proposal to Target.

HIGH RIDGE BRANDS

Set the room with products for a meeting with the new CEO to communicate our understanding of where their brand direction should focus in the future.

MERCHANDISING STRATEGIES